The National Wood Flooring Association (NWFA) recently participated in a media tour with consumer publications in conjunction with Bona US to promote the Wood Floor Styles and Trends guide.
Bona sponsored the guide on behalf of NWFA and its members to utilize as a consumer marketing tool.
Designed to educate consumers about wood floors, the 16-page guide highlights tips, styles, trends and best practices for beautiful hardwood floors. The guide also focuses on the benefits of wood flooring including the sustainability of hardwood floors.
“Meeting with editors of consumer and design-focused publications provides an opportunity for NWFA to establish itself as the go-to contact for all their wood flooring questions,” said NWFA's president and CEO, Michael Martin. “It allows us to understand what their editorial needs may be and gives us an opportunity to provide resources that align with their editorial calendars.”
The media tour gave NWFA an opportunity to present a variety of relevant information in a short face-to-face meeting, including maintenance, the benefits of wood over other look-alike flooring options, trends and how to find qualified wood flooring professionals through NWFA’s “Find a Professional” web search function. “At every opportunity, we want to promote our members with consumers,” said Martin. “Just one mention of our web-based ‘Find a Professional’ search tool in a major consumer publication could have a big impact on our members’ businesses.”
Cate Vanegas, director of marketing, Bona US, said “It was a pleasure to team up with NWFA and leverage their industry expertise with top tier consumer and design publications. While hardwood floor trends can shift and change, the core tenets of quality craftsmanship and care are the foundation of every beautiful hardwood floor.”
NWFA provided an American hardwood species sample kit as a leave-behind resource for editors, along with information about maintenance and trends. Bona launched its new Bona DriFast Stain Collection and Bona Disposable Dusting Cloths.
For more information, visit nwfa.org/technical-resources.aspx.
