Lori Carriello has joined Laticrete's Tile & Stone Installation and Care Systems business unit as a distributor sales representative, and Ranen Beaver has been promoted to senior technical service representative for the company’s Specialty Products business unit.
Carriello will represent Laticrete throughout the Dallas-Fort Worth area.
"Our customers will benefit from her professionalism and experience representing brands like Stonetech," said Jimmy Archer Jr., Laticrete regional sales manager.
Carriello previously represented the recently-acquired Stonetch brand for the past five years.
In his new role, Beaver will expand his work in support of the L&MTM, HP Spartacote, Drytek and MVISTM product brands.
“Ranen has been an important and reliable resource to the Laticrete technical services team since joining the team in 2012," said Dean Cunningham, technical service supervisor. "He has earned a reputation for his ability to quickly absorb and understand our recently acquired product brands and provide our new customers with the high level of technical support for which LATICRETE is known.”