Custom Teams with Designers for Grout Expansion
Custom now offers a 40-color palette in all of its grouts, allowing designers, tile contractors and property owners to have grout that coordinates with their tile.
Custom's array of standard colors will cover the company’s established grout lines, including Fusion Pro Single Component Grout, CEG-Lite 100% Solids Commercial Epoxy Grout, CEG-IG 100% Solids Industrial Grade Epoxy Grout, Prism Color Consistent Grout, as well as Polyblend sanded and unsanded cementitious grouts. The company's commercial 100% Silicone Caulk will also available in all 40 colors.
“Custom already had a strong palette, so I worked with them to develop new colors inspired by nature in the form of water, sand and fog in muted gray, brown, blue and green tones,” said Peggy Van Allen, Custom color consultant.
According to Van Allen, the names for Custom's newest grout colors reflect their natural origins: Walnut, Graystone, Driftwood, Rolling Fog, Bleached Wood, Cape Gray, Ice Blue, Truffle and Surf Green.
Included in the expansion are a collection of eight designer-inspired specialty colors that deliver light-reflecting effects.
The Designer Series colors incorporate nature-inspired metallic and mineral colorations. These reflective colors highlight the beauty of glass tile, contemporary porcelains, ceramics and more, according to the company. They are ideal for backsplashes, bathrooms or themed architecture in commercial or residential settings, as well as any place that can benefit from an added sparkle and color effect.
“We worked with leading design consultants, interior designers, professional colorists and tile manufacturers to identify this exciting group of color options,” said Prashant Panchal, senior channel marketing manager for Custom. “This gives tile professionals even more options to be able to select the color they need without sacrificing the stain resistant benefits of Fusion Pro grout.”
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