Loxcreen Introduces Prova Flex

The Loxcreen Flooring Group launched its new uncoupling membrane, Prova Flex-Heat.

Prova Heat-Flex boasts the ultimate versatility in tile underlayment with heating cable capabilities, according to the company.

“We knew we needed to take our time and do our due diligence on this particular product because the market segment we are entering now already has an established product presence in the terms of uncoupling membranes,” Joe Comitale, president of Loxcreen. “We wanted ensure our product was unique and that we could provide additional value to our end users and our distribution network. We did not see value in a “me too” type product that mimicked the design and limited applications of the other membranes in the market.”

Julia Vozza, Loxcreen's marketing manager, said, “We are overwhelmed by the enthusiasm our customers expressed for this product, we didn’t expect to have a packed booth during Surfaces but it seems that the entire Prova line of ceramic and stone installation products is getting a lot of attention these days”

For more information, visit loxcreenflooring.com.