Laticrete Unveils Permacolor Select Anycolor

Laticrete has introduced Permacolor Select Anycolor.

According to the company, this new product gives contractors and distributors the ability to comprehensively color-match Permacolor Select dispersible pigment grout solution.

“Permacolor Select Anycolor is a perfect product to announce as we celebrate 60 years of building chemistry,” said Sean Boyle, senior director of marketing and product management. “We took our most unique product made it better by offering our customers access to an extremely wide range of colors.”

Permacolor Select Anycolor comes in two parts: a color kit and the Permcolor Select base powder. The process of preparing the grout begins with the color kit’s dispersible pigment packets. When added to water, these packets dissolve like laundry or dishwasher packets, according to the company. When the neutrally-colored base is added to the pigment-water mix, a color-consistent grout is formed that does not require sealing.

The innovative approach of Permacolor Select Anycolor allows Laticrete and distributors to develop lines of grout that can be matched to the tiles they sell," said Boyle.

For more information, visit laticrete.com.